Why organic cotton?

Cotton is a heavily sprayed crop and accounts for an estimated 25% of the world's use of insecticides. Each season the cotton is sprayed between 10-18 times with herbicides, insecticides and fungicides and accounts for millions of litres of pesticide being used, which pollute our waterways and cause health problems.
It is not only the process of growing cotton which is chemically intensive, but also the finishing of the fabric. Some of the chemicals used in the finishing process include heavy metal dyes and also possible carcinogens such as formaldehyde. Most chemicals applied during growing, processing and ongoing production are permanently in the fabrics and there is growing evidence that these chemicals are affecting our health.
Another issue is genetic modification of cotton seeds which is becoming increasingly popular amongst cotton growers.
Organic certification ensures that the seeds used are G.M. free.

Is organic cotton durable?

Organic cotton fabric reflects, in every respect, a high level of consciousness. Even those who are not spiritually inclined will often comment on the 'energy' of the fabric.
This is an indication of the life-force attracted into the growing of the cotton, and of the care that has been taken at every stage of making and presentation.
Yes, you will notice the difference and after wearing it, you will very likely insist upon it.

Is your packaging environmentally responsible?

All underwear is packed into cellophane bags which protect them from moisture and dust. We also use cellophane packaging for most of our other products. Cellophane is a natural polymer made from cellulose, a component of trees and plants. Natural cellophane can be composted. Occasionally you may receive a garment which is packaged in plastic - this will usually be an item which was already packaged in plastic by the manufacturer and was distributed to us that way. Some of the plastic bags used are made from water soluble plastic or are recycled. Blessed Earth is trying to completely eliminate the use of plastic for packaging and will increasingly seek to pursuade manufacturers to use alternative, more environmentally-friendly methods of packaging. Occasionally you may receive a garment which is packaged in water soluble plastic or a recycled plastic bag. Blessed Earth currently uses an assortment of mediums for postage of items, these include Australia Post bags and boxes and recycled cardboard boxes.  We use recycled paper in our office for printing order forms, invoices, etc. Our catalogues, envelopes and business cards are made from 100% recycled paper.